Ordinary laundry detergents are harsh on your babies’ skin. Babies’ skin is extremely sensitive and thinner than adults’ skin, hence less resistant to irritants and bacteria. Harsh chemicals such as bleach, dyes, optical brighteners, enzymes and fabric softeners that are present in regular laundry detergents may actually cause allergy, irritation and dryness to your baby’s skin. Cycles Mild Laundry Detergent is free from harsh chemicals, specifically formulated to suit baby’s delicate skin; made from hypoallergenic and baby-friendly ingredients that are kind on your baby's naturally sensitive skin. Because when it comes to our babies, there should be no compromise. Specially made for babies Verified hypoallergenic No harsh chemicals